Home/About

Built by operators

Led by veterans with extensive experience in unicorns and enterprise tech. From unicorns to early-stage startups, our team has built it all.

Founding team
Dharma Utomo, Co-Founder & CEODharma UtomoCo-Founder & CEO
MidtransGoToSelly/Prism

Product and startup builder with experience across fintech, enterprise software, and operational products. Part of the early founding team at Veritrans/Midtrans, later joined GoTo, and previously co-founded the company behind Selly Keyboard, Prism, and Coral, which was acquired by Midtrans. Leads Etalas in building practical AI-native solutions for businesses.

Pandu Hartanto, Co-Founder & CTOPandu HartantoCo-Founder & CTO
MidtransGoToRumah Kisah

Helps founders build impactful businesses with deep expertise in product management. Background includes bootstrapping SaaS, growing Veritrans into Indonesia's leading payment gateway, and developing business tools at Gojek.

Andreas Fendri Sugiarto, Co-Founder & CPOAndreas Fendri SugiartoCo-Founder & CPO
YahooSelly/PrismMidtransGoTo

A product leader with over a decade of experience. Co-founded Coral (acquired by Midtrans), Prism, and Selly Keyboard. Specializes in vibe coding, using AI to craft practical products.

Ari Bhakti Subagja, Co-Founder & COOAri Bhakti SubagjaCo-Founder & COO
KartukuGoToVIDA

Accomplished PM with 14 years in fintech and payments. Excels in B2B/B2C environments with a strong track record in enterprise and startup settings. Expert in driving growth, QA, and strategic project management.

The builders
Asa, Research LeadAsa ↗Research Lead

Designing learning systems at the intersection of technology, education, and creative practice.

Dina, Product ManagerDinaProduct Manager
Accenture

Ex-Accenture PM. Ensures product vision aligns with strategic business goals through rigorous planning and execution.

Hanif, Tech LeadHanifTech Lead
Revido

Ex-Revido. Leading engineering excellence and technical decision-making for complex systems.

Rifqy, Senior Fullstack Product EngineerRifqySenior Fullstack Product Engineer

Building scalable, high-performance applications with deep expertise in modern full-stack architectures.

Rois, Senior Fullstack Product EngineerRoisSenior Fullstack Product Engineer
ThinkDigital AsiaNodefluxVida

Specialist in robust backend systems and seamless frontend integrations for enterprise-grade products.

Delia, Fullstack Product EngineerDeliaFullstack Product Engineer

Turning complex requirements into clean, maintainable code across the entire technology stack.

Thufail, Fullstack Product EngineerThufailFullstack Product Engineer

Passionate about creating efficient digital solutions with a focus on user-centric development.

Hilmi, Fullstack Product EngineerHilmiFullstack Product Engineer

Delivering end-to-end features with a strong emphasis on code quality and performance.

Bagas, Frontend Product EngineerBagasFrontend Product Engineer

Crafting pixel-perfect, responsive, and accessible user interfaces that delight users.

Prima, Frontend Product EngineerPrimaFrontend Product Engineer
LazadaShopee

Focused on frontend architecture and delivering smooth, high-performance web experiences.

Aziz, UI/UX DesignerAzizUI/UX Designer

Designing intuitive and aesthetically pleasing digital experiences that solve real user problems.

Work with this team.